PHILLY PRETZEL FACTORY
Graphic Designer
At Philly Pretzel Factory I designed corporate assets such as banners, photography, social media posts, seasonal campaigns, rollouts and packaging. I also designed requests that came in from franchisees such as advertisements, direct mailers, window graphics, signage, menu boards, and point of purchase (POP) print outs.
Free Pretzel Holiday Coupons: Each was advertised through menu boards, POP and social posts.
My Responsibilities for these Coupons: Concept the idea. Illustrate. Size for all assets.
National Pretzel Day Campaign: National Pretzel Day is always on April 26th. Assets for this campaign included menu boards, POP, POS image, social posts, an aframe, and a 22 x 28 poster.
My Responsibilities for this Campaign: Concept the idea Create the type lockup and photoshopped the image. Size it for all assets.
Mini Cheesesteaks Campaign: Mini Cheesesteaks rolled out into stores October 2019. Assets for this campaign included menu boards, POP, POS image, social posts and banners, aframes, real estate signs, warming case clings and an easel backer sign.
My Responsibilities for this Campaign: Set up the image and then photoshop/edit it. Create the type lockup. Size it for all assets.
National Hot Dog Day: National Hot Dog Day is celebrated on the third Wednesday of every July. Assets for this campaign included menu boards, POP, social posts and an aframe.
My Responsibilities for this Campaign: Concept the idea. Set up the image and then photoshop/edit it. Create the type lockup. Size it for all assets.
Tangy Sriracha Dip Campaign: Tangy Sriracha Dip rolled out into stores August 2019. Assets for this campaign included menu boards, POP, POS image, social posts and banners, aframes and a dip rack backer insert.
My Responsibilities for this Campaign: Concept the idea. Set up the image, take the photo and then photoshop/edit it. Create the type lockup. Size it for all assets.
Seasonal Dips Campaign: Seasonal Dips rolled out into stores September 2019. Assets for this campaign included menu boards, POP, social posts and an easel backer sign.
My Responsibilities for this Campaign: Concept the idea. Set up the image and then photoshop/edit it. Create the type lockup. Size it for all assets.
Social Posts
